TRENDS is the native token of an onchain social economy built around creators, viral content, and tokenized communities. The ecosystem enables creators to earn from the content they publish while giving projects a way to launch creator campaigns and turn community attention into measurable onchain activity.

Through the Trends platform, creators can post content, participate in campaigns, and earn based on performance, while projects can fund tokenized user generated content campaigns that connect their communities with a broader network of creators. Campaigns can also extend beyond the platform through TikTok distribution, creating an additional channel for projects to reach audiences and generate engagement.

TRENDS sits within this creator focused ecosystem, connecting social content, creator incentives, tokenized campaigns, and onchain participation. The platform is designed to turn attention and content into an economic layer where creators, projects, and communities can participate in the growth and distribution of token based ecosystems.